The Heritage Hub Museum in Turin, where real treasures of the Italian brands of the Stellantis group are collected, has become more accessible to the general public. If previously getting into this historical repository was a task with a tricky star, now the doors are open almost every day.
New schedule and visiting rules
From now on, the exhibition located on the territory of the historical Mirafiori factory operates from Tuesday to Sunday. Monday remains the only day off. On weekdays, visitors can freely walk through the halls, having previously booked a visit on the official website Stellantis Heritage. However, on weekends the format changes: instead of self-guided tours, full tours with guides who are knowledgeable about the technical nuances of each model are offered.
Rows of classic cars in a former workshop. Photo: Stellantis
What is hidden in Officina 81
The collection is based in the premises of the former Officina 81. This is 15,000 square meters of pure automotive aesthetics. The interior has been preserved in its original industrial style: concrete floors, massive metal columns, and authentic wall colors. It is a professionally organized space where more than 300 cars and prototypes of Fiat, Lancia, Alfa Romeo, Autobianchi, and Abarth brands are stored.
The main part of the exhibition is divided into eight thematic zones, where 64 of the most iconic cars are displayed. Everything can be found here: from the first sports cars that brought victories in rallies to futuristic concept cars like the 1972 Fiat X1/23. Each zone tells a separate chapter in the evolution of Italian design and engineering thought.
More than just a museum
In addition to the cars themselves, the hub hosts a permanent exhibition dedicated to the history of the Mirafiori factory, which has been a symbol of Italian industry since 1939. This place has become an important center for researchers and historians of the automotive industry, as Stellantis actively develops the direction of restoration and certification of classics.
There is also a separate zone for historical engines in the hub. What is usually hidden under the hoods is exhibited here as separate works of art. Considering that such initiatives began with the opening of the hub to the public only a few years ago, the expansion of the schedule indicates the success of the project.
