Bentley continues to flirt with high jewelry art. What started as a unique project in a single copy is now available to a wider range of the brand's customers. The British automaker announced an expansion of its collaboration with the legendary jewelry house Boodles, introducing two new interior trim specifications that can be ordered for any model through the Mulliner atelier.
From Experiment to Serial Luxury
The history of this partnership began in 2024 when the world saw the Bentley Continental GTC "Be Boodles." It was a jewelry car created in a single copy. The project was so successful (the car was purchased almost instantly) that in Crewe they decided: why stop at one car when such aesthetics can be offered to everyone? The developments of that project formed the basis of two personalization packages: Standard and Dark.
The first bearer of the new style was the Bentayga EWB Azure SUV—the extended version, where the emphasis is placed on maximum comfort for rear passengers. On the example of this model, the company demonstrated what the "jewelry" Bentley of 2026 will look like.
Two Moods: Light and Shadow
The Standard specification is an ode to elegance. Here, light shades of gray and beige are complemented by Boodles' signature pink color. The interior features decorative elements mimicking diamond cuts, and the central console is adorned with an intricate pattern borrowed from the "Be Boodles" jewelry collection.
For those who prefer a more restrained yet no less expensive look, the Dark version has been prepared. Here, the emphasis is on black elements, chrome, and silver details. The designers aimed to convey the sparkle of platinum and white gold through metal accents in the cabin. It looks more austere but maintains the same level of detail characteristic of high jewelry art.
British Neighborhood and Shared Values
Interestingly, this collaboration is not just a marketing move, but also a meeting of two neighbors. Boodles was founded in Liverpool over two centuries ago and remains a family business to this day. Bentley has been based in Crewe, just nearby, for over eighty years. Both brands favor handwork and local production.
