The Zeekr brand, owned by Geely, has introduced Zeekr's Entertainment Hub. A new platform designed specifically for European users.
Joint development and technical base
The project is the result of collaboration between Geely Technology Europe and renowned digital solutions provider 3 Screen Solutions (3SS). The new system is based on Android Automotive OS, which has already become the industry standard due to its flexibility and ability for deep integration with the car's "hardware." The main highlight of the Entertainment Hub is that Zeekr gains full control over the interface (UI) and user experience (UX) without being limited by standard Google templates.
Content for all tastes
The platform provides access to content from more than 15 global providers. The list includes streaming services, live TV broadcasts, and news channels. 3SS developers note that drivers can now calmly finish watching a series or check the latest news while the battery charges at a fast-charging station. Importantly, the system allows for the implementation of branded content, product updates, and exclusive offers without the need to download heavy OTA (over-the-air) updates.
Access to streaming and TV. Photo: 3SS
Besides entertainment, the hub works as a personalized assistant. Thanks to built-in analytics, the system learns the driver's habits and offers relevant recommendations. It can adapt to driving scenarios and display service information directly on the screen in a convenient format. At the same time, Zeekr does not intend to abandon the usual tools: the new platform will complement, not replace, existing Apple CarPlay and Android Auto.
For which models is it relevant
Currently, Zeekr Europe is actively promoting four main models in the EU market: shooting brakes 001 and 7GT, as well as crossovers X and 7X. All of them will receive access to the Entertainment Hub capabilities.
