GMC's marketing director Rich Latek revealed at the Detroit Auto Show that interest in the GMC Hummer EV is still extremely strong.

Reservations keep climbing, with the total topping 90,000, Rich Latek said to Autoblog. Not only that, but people are following through on orders.

The 90,000 reservation number is compelling in and of itself, but what's more remarkable is that the rate of reservations has been growing. Latek stated that in recent quarters, the number of reservations has been greater than each previous one, for both the pickup truck and SUV versions.

Over 90% of reservation holders are converting their reservations to actual orders. It is also interesting that the majority of these orders are for higher trims.

The Hummer EV is still in the middle of a drawn-out rollout. The pickup goes into production this fall and the SUV will rollout in the first quarter of next year.

Евгений Ушаков
Evgenii Ushakov
15 years driving