Students create a metaverse concept of a future virtual reality auto show

Auto shows are evolving. In the past, they've been a great opportunity for carmakers to show off their latest and greatest models to the public. But as the world becomes more digitized, these auto shows are becoming digital as well. And that's where the College for Creative Studies (CCS) comes in.

A group of CCS Transportation Design students participated in a two week program and were tasked with imagining what a future auto show could look like in the metaverse. Using Meta Horizon Worlds, Meta's social virtual reality platform that houses over 10,000 worlds for people to build, experience and explore together, the students developed automotive concepts, displayed in a virtual pavilion to demonstrate how cars could be displayed in the future. 

According to CCS the Metaverse Concept Car Showroom offers a complement to an in-person auto show experience or simply a way to reach people who can't attend. It explores how the future of the auto show in the metaverse could allow people a chance to build their own vehicles, experience the thrill of driving their dream cars, explore the production process and more.

The project was created in honor of the North American International Detroit Auto Show (Detroit Auto Show).

Source: CCS