Today, Mercedes-Benz unveiled its first all-virtual showcar at the 2022 League of Legends World Championship. This car "blurs the boundaries between fantasy and reality in the digital space".

This vehicle isn't for a game. To be precise, it doesn't even have an official name. Mercedes-Benz simply calls it a virtual showcar, and as the name suggests, it exists only in the digital world.

The all-virtual Mercedes-Benz was created to supplement the 2022 League of Legends World Championship. It's also connected to Mercedes-Benz' continuing partnership with Riot Games, the creator of the popular League of Legends game series.

The Mercedes EQS SUV and the virtual showcar accompany the League of Legends Worlds 2022 through North America. The Mercedes EQS SUV and the virtual showcar accompany the League of Legends Worlds 2022 through North America.

The showcar does not have traditional wheels. The shapes of the wheels at the corners flow into the rest of the vehicle, with a single bubble in the middle for passengers. Mercedes-Benz Chief Design Officer Gorden Wagener calls it a merging of "real automotive design and animated design," explaining that without limits in the virtual space, boundaries can be pushed.

This partnership between Mercedes-Benz and Riot Games isn't just about this one weird concept. Starting November 3 at the Worlds Final in San Francisco, design elements from League of Legends will be shown in the Mercedes EQS digital vehicle display. It will eventually transition to an in-car game experience available through Merc's digital MBUX system, accessible around the world.

Source: Mercedes-Benz

Евгений Ушаков
Evgenii Ushakov
14 years driving