Holoride Startup will launch an interactive XR gaming platform using augmented and virtual reality for cars later this month. The platform, which delivers a seamless integration of content and vehicle data, will be available on Audi models with the MIB3 media system.

The add-on package for selected Audi vehicles will let passengers use virtual reality while they're in the car. This will let them experience things that are like nothing before. The VR space will be combined with a moving car. This is called "Elastic Content."

"With the introduction of holoride, we are not only elevating that stale experience; we are redefining how you spend your time on the go. I couldn't be more excited for riders to finally enjoy the thrills of the Motorverse for themselves", said Nils Wollny, CEO and co-founder at holoride.

At launch, holoride users will be able to dive into Cloudbreakers: Leaving Haven from Schell Games, the studio that brought Among Us to VR. Leveraging holoride's Elastic Content, players guide Dev, his scavenger robot Skyjack, and I.O.N.E. through the hostile skies of Stratus, gathering scrap and blasting A.I. sentries as they simultaneously travel to their real-world destination.

In addition to bringing new thrills to passengers' rides, holoride can also create a more comfortable experience for users. Instances of motion sickness are substantially reduced thanks to the technology's use of steering, braking, and acceleration data to match what riders see in the headset with what they feel outside the Motorverse, and with almost no latency.

Starting on November 2nd, 2022, you can buy the Pioneers' Pack from shop.holoride.com. This package contains everything you need to start using the holoride platform (minus the car). The pack costs EUR 699.

The Pioneers' Pack includes: 

  • HTC VIVE Flow: lightweight and easy to wear VR glasses that supports holoride's entertainment service 
  • 8BitDo Pro 2 Gamepad: offers a familiar user experience in a classic controller design 
  • Safety strap: connected to the seatbelt, the strap provides safety during unexpected events while driving 
  • A one-year subscription to the holoride platform

After the first year, holoride subscriptions will be available for a monthly fee (EUR 19.99 per month) or yearly upfront payment (equalling EUR 14.99 per month). Both options unlock access to a growing content catalog.

If you have an Audi A4, A5, A6, A7, A8, Q5, Q7, Q7, Q8, Audi e-tron, Audi e-tron Sportback or Audi e-tron GT with the MIB 3 system and the latest software update then you will be able to use holoride. Starting with Germany, holoride will be available in the U.S. beginning in early 2023 and then in more European and Asian markets later in the year.

Source: holoride

Евгений Ушаков
Evgenii Ushakov
15 years driving