The 2023 Prius got a more coupe-like silhouette. A smooth, sleek silhouette has been crafted by lowering the overall height by 50 mm, moving the roof peak rearwards and adopting larger diameter tyres, up to 19 inches. The distinctive shape is enhanced by 50 mm longer wheelbase, compared to the previous generation. At the same time, the overall length has been decreased with 46 mm.
At 22 mm wider than its predecessor, the Prius' stance is dynamic and, on its front, a hammerhead motif elegantly integrates lights which accentuate the distinctive form. The rear view is accented by a three-dimensional linear lighting element emphasising progressive design and focusing attention on the bold Prius logo.
2023 Toyota Prius
It is built on the second-generation GA-C platform of the Toyota New Global Architecture (TNGA), which reduces weight and increases rigidity. A lower centre of gravity is achieved by optimising battery and fuel tank placement.
A new generation hybrid system providing more power and greater efficiency. The TNGA 2.0l engine produces 148 hp (111kW) and combines with a new 160 hp (120kW) transaxle front motor for a total system output of 223 hp (164kW). Compared to the current generation's 122 hp (90kW) in Plug-in Hybrid configuration.
With a target of allowing most daily driving to be undertaken in EV mode, EV range has been enhanced and is more than 50% longer than current generation. This thanks to a new 13.6 kWh lithium-ion battery. Higher energy density cells allow for optimised packaging and the battery pack is therefore compact enough to be installed under the rear seat, lowering the centre of gravity.
According to Toyota, the seating position is lower, creating a sportier feel, while displays and controls are positioned for optimum usability. Interior is divided into three zones according to Prius' new "Island Architecture": surroundings, driver module and floating instrument panel.
2023 Toyota Prius
The driver module is based around the seven-inch TFT LCD screen which sits in the field of vision, enhancing safety by keeping a driver's eyes on the road. Toyota's newly designed instrument panel has a lower central screen with slimmer air conditioning controls. The illumination is linked to notifications from Toyota Safety Sense, and expresses alerts through colour changes.
The fifth-generation Toyota Prius made its world premiere in Japan and the USA today, with the European premiere set for December 5.
Source: Toyota Europe
