The BMW brand was relaunched in Vietnam five years ago and already has a new agreement with the local THACO to produce the 3 Series, 5 Series, X3, and X5 in the country. With the new location, BMW's production network around the globe grows to over 30 locations and includes not only vehicle assembly sites but also powertrain plants. The manufacturer runs standardized processes around all its factories to ensure consistent quality.
"This is a major milestone for the BMW Group in Asia Pacific as we look to strengthen our geographic footprint in the region," Michael Nikolaides, senior VP at BMW responsible for the production network and supply chain. "With this decision, the BMW Group once again is applying its strategic principle of production follows the market. There is long-term growth potential in the Vietnam market, and we are excited to take this next step with THACO to locally produce some of our most popular models."
THACO was founded in 1997 and is currently one of the Vietnam's pioneering and largest companies in the automotive business. The firm operates a joint venture with Kia at its main factory and also produces and manufactures Mazda passenger cars through its VinaMazda subsidiary.
Source: BMW