The Electrification AR experience transports users into a world where they can see the three electric vehicles - ARIYA, LEAF and Formula E - in virtual, interactive environments. As viewers explore each of the arctic, nature and city landscapes, Brie Larson appears in video to highlight some exciting benefits of electrification. Finally, at the conclusion of the journey through each world, viewers can begin an AR experience that transports a virtual rendition of each vehicle into their home, office or any other real-world environment.
"This innovative experience leverages the power of AR to immerse viewers in the exciting world of electrification while showcasing our all-new 2023 Ariya," said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan U.S. "Launching a vehicle as forward-thinking as ARIYA deserves the advanced capabilities of AR to highlight Nissan's decades of experience with EVs and our enthusiastic push toward accessible electric mobility for all."
Augmented reality is just one part of Nissan's new electrification campaign, which includes a variety of platforms to target different users and demographics. Viewers will soon see YouTube, social media, and television promotions with a QR code that will allow them to utilize the AR experience.
Source: Nissan USA
