Acura will begin selling all its electric vehicles exclusively online starting in 2024 with the release of the ZDX

Acura, the luxury vehicle division of Honda, has announced plans to revolutionize its sales strategy in America. Starting with the release of the 2024 ZDX, Acura's first electric vehicle, the brand will sell all of its EVs exclusively online.

Acura has yet to reveal official details about the ZDX, but it is known that the crossover will be built on General Motors' Ultium platform, which can support batteries with capacities ranging from 50 to 200 kilowatt-hours. The platform will also be used for the new Honda Prologue, which will also see pre-sales starting later this year. However, it remains unclear if Honda will adopt the same sales strategy for its EVs.

 

 

Acura's move to digitize its sales follows the trend set by other automakers in the wake of the COVID-19 pandemic, which has led to a surge in online car buying. However, it is uncertain how this plan will work with Acura's existing dealer network, as many states have laws that prohibit direct sales from manufacturers. Acura has yet to provide further information on its plan, but it is expected to be released soon.

Source: Motor1