Today Buick revealed the 2024 Encore GX, elevating the small SUV segment. The Encore GX is the first vehicle in North America to adopt the brand’s new tri-shield logo, as well as the new face of Buick through its front-end styling. Sporting revitalized exterior design and a new tech-centric interior, the Encore GX is a modern, sophisticated and stylish take on the premium small SUV.

First seen on the Buick Wildcat EV concept, the new front fascia design language features a dynamic, forward-leaning front-end that comes to a crescendo at the brand’s new body-mounted tri-shield logo. An updated modern grille pairs with new signature winged LED headlamps to create a distinctive visual presence. New 18-inch and 19-inch wheel options are also available.

The Encore GX’s rear styling features the new Buick logo and typography prominently displayed in the center of the tailgate, while new LED taillamps come standard on ST and Avenir trims. The ST also comes standard with high gloss black front and rear bumpers and is offered with an optional Black Roof Package.

Inside the Encore GX, form, function and intuitive tech await. The updated interior is centered around Buick’s Virtual Cockpit System (VCS), with Encore GX the first Buick to adopt this technology. VCS features 19 diagonal inches of high-definition screens under one sheet of glass, comprising an 11-inch diagonal infotainment system — the largest infotainment screen in its segment — and a configurable 8-inch diagonal driver cluster screen, both angled toward the driver for intuitive control.

The latest version of Buick’s infotainment provides a sleek new layout, customizable home screen and easily accessible vehicle categories. Wireless Apple CarPlay and Android Auto compatibility are standard, and wireless phone charging is also available.

Soft-touch materials and unique stitching patterns flow throughout the updated interior. Avenir and ST logos are stitched into the head restraints on their respective trims, while the ST features a sporty flat-bottom steering wheel, matching its athletic persona.

Buick’s Avenir trim is coming off its most successful year yet, commanding approximately a 27 percent and 28 percent adoption rate on the Enclave and Envision, respectively, as customers continue to be drawn to the functional luxury Buick delivers.

Available for the first time on the Encore GX, the Avenir trim elevates the small SUV segment to a new level, offering customers exclusive design cues, cutting-edge features and premium materials that have all become synonymous with the Avenir badge.

On the exterior, the Encore GX Avenir includes a unique Avenir grille, unique clear lens LED tail lamps, 19-inch Avenir-specific wheels, chrome front and rear bumpers accents and black carbon metallic body side molding.

The Avenir experience continues on the inside, as the new Encore GX Avenir brings an exclusive Whisper Beige and Jet Black color theme, leather seats, 10-way power driver seat, 8-way power passenger seat, heated steering wheel, air ionizer, rearview auto dim mirror, embroidered Avenir head restraints and Avenir door sills.

The 2024 Encore GX comes standard with a 1.2L turbocharged engine that produces 137 horsepower and 162 lb-ft of torque. A 1.3L turbocharged engine is also available that produces 155 horsepower and 174 lb-ft of torque. Each engine’s turbocharger allows it to reach torque peak much faster and maintain that torque peak for a longer RPM band compared to a naturally-aspirated engine, providing greater responsiveness and a more engaging drive for customers.

AWD is available across all trims, and those models are equipped with a nine-speed automatic transmission. FWD models come standard with a Continuously Variable Transmission (CVT).

A fun and engaging drive experience is complemented by impressive fuel economy. FWD models will offer a GM-estimated 30 mpg (combined), while AWD models will offer a GM-estimated 27 mpg (combined).

The 2024 Encore GX comes standard with the Buick Driver Confidence package. This package includes six active safety and driver assistance technologies such as Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, IntelliBeam auto high-beams and more. Additional available safety and tech packages include features such as Lane Change Alert with Side Blind Zone Alert, Adaptive Cruise Control and Rear Camera Mirror.

The 2024 Encore GX will enter production next month and will be available for customers this spring. The Encore GX Preferred trim starts at $26,895, with Sport Touring starting at $28,095 and Avenir starting at $33,195. Customers will be able to build and order a new Encore GX on Buick.com starting in May 2023.

Source: Buick

Tags: Buick
Евгений Ушаков
Evgenii Ushakov
15 years driving