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Tesla has recently made its foray into the beer market with the launch of GigaBier, a limited edition Pilsner-style beer that is inspired by the Cybertruck and brewed in Berlin with a unique strain of "Cyberhops." The beer is only available in the European market for €89 ($97.06) per three-pack and has a 5% ABV with 330 ml or just over 11 oz per can.
The source of this information is Tesla's GigaBier webpage, where the company has described the beer as a tribute to the 500-year tradition of German Reinheitsgebot beermaking. The webpage also features information on the exclusive strain of Cyberhops used to brew the beer and the notes of citrus, bergamot, and sweet fruit that give it a unique flavor. Each bottle of GigaBier features a seamless gloss black sleeve with a glow-in-the-dark Giga watermark.
Brewed for cyborgs, made by humans—Giga Bier now available → https://t.co/5IBX8ymKa4 pic.twitter.com/R3vYgqKrx7
— Tesla Europe (@tesla_europe) March 30, 2023
Tesla CEO, Elon Musk, had teased the launch of GigaBier during the Giga Fest event at Gigafactory Berlin in late 2021, where he had promised that the new factory would have some unique projects. Tesla has also previously entered the beverage market with the release of Tesla Tequila, which sold out in record time.
The launch of GigaBier marks Tesla's latest expansion into new markets beyond cars and technology. The fact that the company has already achieved success with its previous beverage venture, Tesla Tequila, suggests that it has the potential to succeed in this new venture as well. The launch of GigaBier is also an example of Tesla's commitment to innovation and creativity, which has been a hallmark of the company since its inception.
Source: Tesla
