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That $32,350 starting price is for the base Prius Prime SE, which comes with standard equipment like 17-inch wheels and an 8.0-inch touchscreen. Moving up to the XSE trim will cost you $35,600, and that adds larger 19-inch wheels, an optional 12.3-inch touchscreen, and power, leatherette seats, among other features.
Going all-out on the Prius Prime XSE Premium will set you back at least $39,170. That model adds a standard 12.3-inch touchscreen, an upgraded JBL audio system, and a sleek fixed glass roof.
2023 Toyota Prius Prime
The 2023 Prius Prime is $4,900 pricier than the standard model by comparison, not including that model's $1,095 destination fee, and $3,580 more expensive than the previous Prius Prime. Compared to the RAV4 Prime, though, the plug-in Prius is still the more affordable of the two; it undercuts the RAV by nearly $10,000.
| Model | Base Price | Destination |
|---|---|---|
| 2023 Toyota Prius Prime | $32,350 | TBD |
| 2023 Toyota Prius | $27,450 | $1,095 |
| 2022 Toyota Prius Prime | $28,770 | $1,095 |
| 2023 Toyota RAV4 Prime | $42,340 | $1,335 |
As far as range is concerned, the Prius Prime has a confirmed 44 miles of electric-only driving and a combined 52 mpg in hybrid mode. The standard car is still slightly better with 57 mpg combined overall. Powering the plug-in Prius is a 2.0-liter four-cylinder engine paired with a 13.6-kilowatt-hour battery pack and a single electric motor. The total system output is a hearty 220 horsepower and 139 pound-feet of torque, giving the Prius Prime a pretty spritely 60 time of 6.6 seconds.
The 2023 Toyota Prius Prime will start rolling into US dealerships officially this May.
Source: Toyota
