Renault is set to launch a limited-edition collection of sneakers that pays homage to the iconic R5 Turbo. Aptly named Racing Shoe5, these sneakers are a must-have for both sneakerheads and automotive enthusiasts alike. Starting May 15, a total of 960 pairs will be made available for purchase exclusively through Renault's first virtual shop, nft.renault.com.

Each physical pair of these collector's edition sneakers will be manufactured only after its corresponding NFT version has been purchased. This approach ensures that each pair remains truly one-of-a-kind.

What sets Racing Shoe5 apart is its fusion of automotive design and sneaker craftsmanship. Renault has ingeniously incorporated key features of the R5 Turbo into the sneakers' aesthetics. The shoe's rear inclination mirrors the chassis of the legendary car, while the interior draws inspiration from the car's upholstery. Even the laces pay tribute to the seat belts.

To authenticate the origin and ownership of each pair, Racing Shoe5 comes with a digital passport in NFT format. This passport certifies the materials used in the sneakers and guarantees their exclusivity. In a further display of innovation, an NFC chip is seamlessly integrated into each shoe, allowing owners to access the shoe's certificate of authenticity in NFT form. This information, including composition, materials, and manufacturing traceability, is securely stored on a blockchain.

Renault's commitment to sustainability is evident in the production of Racing Shoe5. The sneakers are crafted using LWG (Leather Working Group) certified leather, ensuring the highest standards of environmental responsibility.

The exclusive access to the online store on May 15 is reserved for members of the R3NLT community, followed by early access for registered customers on the next day. Finally, on May 17, the general public will have the opportunity to explore and purchase these coveted collector's edition sneakers.

What is NFT?

NFT stands for Non-Fungible Token. It is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content, such as artwork, music, videos, collectibles, or virtual real estate. Unlike cryptocurrencies like Bitcoin or Ethereum, which are fungible and can be exchanged on a one-to-one basis, NFTs are unique and cannot be exchanged on a like-for-like basis.

NFTs are built on blockchain technology, typically utilizing Ethereum's blockchain, which provides a decentralized and transparent ledger that verifies and records ownership. Each NFT has a unique digital signature that distinguishes it from other tokens, making it distinct and verifiable.

One of the primary features of NFTs is their ability to establish provenance and ownership history. This means that artists, creators, or owners of digital content can attach metadata to the NFT, including information about its origin, ownership, and any additional terms or conditions. This feature has revolutionized the digital art market, allowing artists to sell their digital creations directly to buyers, proving their authenticity and enabling them to receive royalties whenever the NFT is resold.

Source: Gagadget

Tags: Renault
Евгений Ушаков
Evgenii Ushakov
15 years driving