The Lingotto factory's distinctive rooftop oval track, known for its elongated shape, will serve as a design reference, along with the material lightness of the spiral ramp and the extensive use of large windows. The interior teaser images provide a glimpse into the new styling language Fiat will adopt.
The cabin features numerous oval-shaped elements, including a dashboard net, a steering wheel integrated with a digital instrument cluster, and a retractable tray on the front passenger's side. The dashboard layout appears modular, with an infotainment screen and a plant slotting in the middle.
The seats, reminiscent of a concept rather than a production model, boast wire backrests, a marble-like base, and cylindrical headrests that double as speakers. The rear bench seat has a simpler design, resembling a beach chair. The flooring patterns and multi-colored components suggest Fiat's intention to incorporate sustainable eco-friendly materials.
Moving to the exterior, a single rendering showcases pixel-style LED headlights dominating the front fascia, reminiscent of the factory windows. Although the vehicle in the image is likely a mockup designed to highlight the new feature, the wheel integration and overall form appear too futuristic for a production model.
In a celebratory video titled "Shaping the Future," Fiat CEO Oliver Francois discusses the significance of the Lingotto factory with Ginevra Elkann, President of the Pinacoteca Agnelli. The factory, which opened its doors on May 22, 1923, features the renowned rooftop test track and spiral ramp. Francois also hints at the return of Fiat's old four-stripe logo, potentially alongside the current Fiat lettering in future marketing campaigns.
Fiat plans to launch the "Lingotto-inspired" models at the Lingotto factory premises in one year. Based on previous reports, it is expected that these models will be electric vehicles with a crossover stance.
Source: Fiat
