The decision to retain the Escalade name demonstrates the value of its brand identity. However, by appending "IQ" to the model, Cadillac establishes a corporate connection with its other electric vehicles (EVs), namely the $60,000 Lyriq and the ultra-luxurious $300,000 Celestiq.
The Escalade IQ holds tremendous importance for Cadillac, as it contributes significantly to the automaker's annual sales and profitability. Large, opulent vehicles remain a lucrative segment for the industry as a whole.
While specific details regarding the Escalade IQ are still under wraps, Cadillac plans to unveil the electric SUV later this year. The launch and availability dates, along with the pricing, are yet to be disclosed. However, drawing from the context of conventional Escalade models, which range from approximately $80,000 to $150,000, we can anticipate that the electric variant will likely occupy a similar price bracket.
The Escalade IQ is expected to leverage the BT1 architecture, which also underpins the GMC Hummer EV, Chevrolet Silverado EV, and GMC Sierra EV. Additionally, it will incorporate the advanced Ultium battery packs and drive units developed by General Motors.
Source: Cadillac
