GM says a new generation of young creative talent played a key role in the Proxima EV’s design. The name comes from the Portuguese word for “next,” representing the company’s forward-looking commitment.

Based on the “pure electric platform,” the concept features a more spacious and home-like driving experience. It also fits the technology-first, simple design style Chinese buyers prefer.

The American automaker says Proxima is the “prelude to charting GM’s all-electric future.” Forward-looking design projects aim to inspire GM’s product design over the next five to ten years.

Stuart Norris, VP of design for GM China and internationally, said the forward-looking design and technological innovation complement each other, adding:

"China’s rapid technological development not only gives designers the ability to imagine future cars, but also provides creative talents It opens up a whole new world of career development."

According to GM, the China advanced design studio is working on several projects to keep ahead of global trends.

Евгений Ушаков
Evgenii Ushakov
15 years driving