As part of the strategy to streamline its lineup and reduce complexity, VW has announced the discontinuation of the Arteon model, among other low-volume models. VW aims to optimize its resources by implementing money-saving efforts in administration, R&D, material costs, vehicle construction, and product offerings. However, the company intends to avoid cutting wages or initiating layoffs.
Customers can expect fewer vehicle options from the VW brand as the company plans to reduce the number of variants and optimize the yield of its internal combustion (MQB) and electric (MEB) platforms.
“The program is the number one priority for the entire Board of Management,” said CEO Thomas Schäfer. “Achieving this in 2026 is very ambitious, but feasible if we pool our efforts. This will enable us to safeguard jobs, finance our future from our own resources and continue to invest in new vehicles and technologies, in the modernization of our plants and in staff training.”
The project management office overseeing these measures is expected to lay out the detailed plan in September 2023, with full implementation starting in October 2023.
Source: Carscoops
