Ordinarily, prototypes are hidden and do everything to escape public scrutiny. The new E-3008, however, is on display and involving the general public in its launch.
In May, during the first phase of the operation, Peugeot put to a vote on its social networks the new camouflages intended for the prototypes of the new E-3008.
Thousands of votes were counted on the brand's various social networks during June and three camouflage themes were selected:
- “Street Art” theme,
- “Optical Art” theme,
- “Prototype” theme,
These camouflages chosen by the public were produced in June and applied to the new Peugeot E-3008s that will conduct the final development tests on European roads this summer.
Peugeot E-3008
During this period, the #CAMOCATCH challenge invites anyone lucky enough to see one of these camouflaged Peugeot E-3008s to photograph it and post the image on their Facebook or Instagram between July 15 and August 15, with a hashtag mentioning the challenge and the car brand.
All camouflaged E-3008s have a QR Code: scan it to access the #CAMOCATCH operation web page.
A prize draw will be made by the brand among the entries, (only one entry per person) to determine the 6 winners who will be exclusively invited to try the new E-3008 in in 2024 during the press test drives.
Peugeot will lift the veil - or rather the camouflage - on the new E-3008 next September.
Source: Peugeot
