Pininfarina Unveils Pura Vision SUV Concept as the Epitome of Electric Luxury

The Pura Vision is a new design concept by Automobili Pininfarina, intended to introduce a "pioneering new era of electric luxury."

The Pura Vision is a big car. It's 205.3 inches (5,215 millimeters) long, 84.5 in (2,147 mm) wide (including mirrors), and 64.6 in (1,641 mm) high. The concept mixes classic proportions and exquisite detailing, with its low hood and high fenders being inspired by the iconic 1947 Cisitalia, the first vehicle to enter the Museum of Modern Art's (MoMA) collection in New York.

It features narrow glasshouse, tri-opening pillarless doors, hidden headlights, ultra-slim daytime running lights, and ultra-slim horizontal LED lights. The car has a spacious cabin with 2+2 seating, a light, airy, and welcoming interior inspired by luxury sailing yachts.

"Much more important than simply a concept previewing one forthcoming vehicle, Pura Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars," said Paolo Dellach, Chief Executive Officer for Automobili Pininfarina.

Unfortunately, Automobili Pininfarina did not reveal details about the all-electric powertrain. The company did say that the vehicles inspired by the Pura Vision will be conceived, designed and developed in Italy and will feature advanced technologies pioneered at the company's Digital Innovation Hub in Germany. 

The new design study will make its public debut at Monterey Car Week (August 17-20), where it will appear alongside the Battista Edizione Nino Farina hyper GT and another new production vehicle from the brand.

Source: Automobili Pininfarina