The van, according to Mercedes, embodies the philosophy of "the best or nothing." Beginning with a 170-inch wheelbase, AWD Sprinter Cargo as the base, ESPN sought a vehicle that could double as a studio and a fan engagement hub. The interior design is subdued, featuring dim lighting, padded wall coverings, and a lit shelf showcasing football helmets. A touch of red LED lighting enhances the atmosphere.
Microphones mounted on stands and rotational seats facilitate interview recordings. The setup includes a digital display and camera system. Wi-Fi technology enables show broadcasts, while acoustic wall panels ensure a quiet environment.
Mercedes-Benz USA teams up with ESPN in brand campaign to launch docuseries Sprinter Labs
The van's exterior showcases a primarily red design, featuring logos of ESPN College Football and Sprinter Labs. A tailgating section is unveiled when the rear doors are opened, complete with a grill, a fridge, and ample storage space. The roof houses solar panels.
The Sprinter Labs initiative is planned as a long-term venture by Mercedes. Each season will see a collaboration with a different brand to create a specialized van aligned with the project objectives. A quartet of short videos will document each partnership and the respective vehicle's customization.
Promotion for the Sprinter Labs series will occur across various social media platforms, including YouTube, TikTok, Instagram, Facebook, Twitter (X), and LinkedIn.
Source: Mercedes-Benz USA
