This suite includes Automatic Collision Notification, Charge Management, Digital Key, Enhanced Roadside Assistance, Remote Start with Climate Control, and Stolen Vehicle Recovery features. The move, the company says, is aimed at enhancing customer satisfaction and loyalty by providing a premium connectivity program for first-time owners. Previously, the services were free for the first three years of ownership.
While Genesis's approach represents a significant shift away from traditional subscription models, it aligns with the sentiment expressed by consumers who are increasingly averse to paying for individual features on a recurring basis. This move also reflects an understanding that first-time owners, in particular, may be hesitant to commit to additional subscription costs immediately after purchasing a vehicle.
Source: Genesis Motor America
