This initiative is part of Toyota's broader strategy to adapt to Thailand's automotive market, where pickups account for nearly 50% of all vehicle sales. Executive Vice President Pras Ganesh of Toyota Daihatsu Engineering & Manufacturing shared with Reuters that their engineers are currently tailoring electric pickups to suit the Thai environment.
Ganesh revealed that the trial will focus initially on public transportation options. Toyota is not stopping there; they are also exploring the use of electric pickups for other applications, including last-mile delivery services. This is in line with Toyota's efforts to expand their electric vehicle research and development capabilities in Thailand, which serves as one of its global R&D hubs.
Although Ganesh did not specify which electric pickup model would be used in the trials, industry experts speculate that it could be either the Hilux Revo BEV Concept, which was showcased in Thailand the previous year, or the IMV 0 concept, both of which have been in the spotlight at recent automotive shows.
Toyota IMV 0 Concept
The IMV 0 concept, in particular, has been touted as a highly affordable and innovative modular light commercial pickup tailored for the Thai market. However, its production version is reportedly more than a year from launch. Currently designed with an internal combustion engine, there's potential for an electric version in the future.
Toyota Hilux Revo BEV Concept
Toyota's move to test electric pickups in Thailand is seen as a strategic step to stay competitive against Chinese automakers who have been gaining traction in Southeast Asia. Despite the launch of Toyota's bZ4X electric SUV in Thailand last year, it has been trailing behind models from BYD and Great Wall Motor.
Moreover, Toyota's shipment of a Hilux Revo for additional testing in Australia signals a consideration of this market for their electric models, taking into account feedback from key Hilux customers there. This expansion aligns with Toyota's global strategy to adapt to changing market demands and consumer preferences towards electric mobility.
Source: Reuters
