Bentley's journey into the world of bees and honey began with the creation of the Excellence Center for Honey Production at its Crewe headquarters. The initiative, part of Bentley's ambitious Beyond100 strategy, aims to improve the environmental sustainability of the Pyms Lane factory. The center has 17 hives and is home to more than one million bees.
The highlight of this sweet venture is the announcement of the fifth honey harvest, showcasing a special Black Edition Label honey. Over 500 jars of this delicious nectar have been collected from the two oldest hives, which were first installed in 2019. Bentley's in-house design team lent their expertise to create unique labels for both the Black Edition Label and 1,000 jars of "regular" honey collected from the remaining hives.
New jars rebranded in-house by Bentley design team
"The delicious honey is very exclusive, and we do not sell it. Instead, it is gifted at corporate events, customer visits, and charitable causes, along with Colleague Reward and Recognition schemes and competitions. We find it is an exciting way to get people talking about the importance of ecology and the role pollinators play," Sebastian Benndorf, Director of Production Planning at Bentley, explained.
Source: Bentley
