The BYD Song L entry-level electric SUV was first introduced at the Shanghai Auto Show in April. It was launched in China on December 15, starting at 189,800 yuan ($26,700).
According to a new report from Chinese research firm CarFans, the BYD Song L earned over 8,000 orders in its first three days on the market.
The Song L is available in five trim levels with prices ranging from 189,800 - 249,900 yuan ($26,700 - $35,100) with up to 662 km (411 miles) CLTC range. It's color palette includes: orange, light blue, white, black and gray.
BYD included its latest tech inside, such as a new BYD heart, a 50-inch head-up display, and sports seats.
The Song L landed 4 to 5 orders per store. With only 30-40% of traffic looking for the model, conversion rates were average. Its low prices helped attract shoppers looking for other BYD models. Visitors were impressed with the vehicle’s design and space, with many new couples and families looking to trade in or add another car.
Some visitors hesitated to buy with the cold weather, raising concerns over the model’s range. That said, 30% of buyers chose the 662 km premium edition. The top exterior and interior color was white.
Due to the Song L’s space and low cost, customers transitioned from other models, including the BYD Song Plus EV, Han EV, and IM LS6.
Source: CarNewsChina
