Cupra is a subsidiary of Spanish automaker Seat, which is part of the Volkswagen Group. The brand became independent in January 2018. While the first Cupra models were based on Seat vehicles, in September 2020, Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car, the Cupra Born.
Today, Seat held its annual press conference, where the company announced that its operating profit reached a record 625 million euros in 2023. But probably more interesting part of the event were dedicated to the Cupra brand.
This year sees the launch of the Cupra Tavascan, the brand’s second all-electric model, and the Cupra Terramar, its electrified SUV. Cupra also announced new and updated versions of its Leon and Formentor models, which will be presented in the upcoming weeks.
At today’s event, Cupra also confirmed the next major step in its globalization by confirming it will launch in the United States.
“By the end of the decade Cupra will be entering the U.S. market. We plan to launch with the battery electric version of the Formentor and a bigger electric crossover SUV. That crossover SUV will be produced at Volkswagen Group factories in the North America region, including Mexico. Initially, Cupra will launch in selected states in the East and West coasts and the Sun Belt states. This will be done through a new distribution model,” said Wayne Griffiths, CEO of Seat and Cupra.
Source: Seat
