Lamborghini unveiled a new logo, but it looks a lot like the old one

Lamborghini announced it has refreshed its corporate identity with a gently updated logo. This change will appear on digital channels and actual cars later this year, affecting models like the upcoming Huracan replacement and the plug-in hybrid Urus.

The update includes a slightly wider typeface for the logo, retaining primary colors of black and white, while introducing yellow and a new gold shade as accent colors. On their website and social media platforms, Lamborghini will feature a legendary bull without its customary shield.

The new colors give the logo a "minimal yet bold" look, according to the company. Lamborghini, which is technically part of the Audi Group along with Bentley, Ducati and Italdesign, says it worked with the design team to come up with a fresh set of icons to be used online.

The updated typeface is apparently a nod to the angular design language of the two supercars and the SUV. Logic tells us that the new-old badge will not only appear on the Huracan successor and the electrified SUV, but also on the Revuelto V12 flagship. A fourth model will arrive in 2028 as the brand's first EV, previewed last year by the Lanzador concept. The 2+2 grand tourer will be followed a year later by the second-generation all-electric Urus.

In 2023, Lamborghini delivered 10,112 vehicles, surpassing 10,000 units for the first time. The Huracan and current Urus models are sold out until the end of production, and new orders for the Revuelto will not be delivered until 2026.

Source: Lamborghini