Previously, Cupra offered a three-year warranty limited to 60,000 miles (100,000 km) with options to extend to four years and 75,000 miles (120,000 km) or five years and 90,000 miles (145,000 km), but at an additional cost. From this week, all Cupras – including those already built and in stock – get two years’ unlimited mileage cover, plus three additional years of cover providing the mileage doesn’t exceed 90k (145,000 km) miles.
The enhancement of its warranty policy without extra charges signifies a bold step in favoring customer satisfaction and reliability.
Compared within the VW Group, no other brand provides such an extended standard warranty. However, when looking outside the VW circle, some brands offer similar or even better coverage. Hyundai, Genesis, and Ora offer warranties comparable to Cupra's new policy. Brands like BYD have a six-year warranty; MG, Kia, and Suzuki go up to seven years; while Peugeot offers up to eight years and Toyota and Lexus include warranties lasting up to ten years under certain conditions.
The warranty initiative is not applicable throughout Europe, but it is being introduced in Britain due to the initiative of Cupra's new UK boss, Marcus Gossen, and covers both the brand's ICE-powered and electric cars.
Cupra could establish a foothold in the U.S. market by offering generous warranty coverage when it launches in North America before the end of this decade. Last month, Cupra announced that it would begin its expansion to the U.S. with an electric version of the next-generation Formentor crossover, as well as a larger electric SUV.
Source: Cupra UK
