The Chinese electric vehicle manufacturer Aiways is shifting its market focus from China to Europe due to severe competition and pricing challenges at home. The company has chosen Germany as its new European headquarters and plans to direct its sales efforts across the continent.

Aiways will maintain its production facilities in Asia while exporting vehicles such as the U5 and U6 EV models to Europe. The operation shift was disclosed by Autocar, highlighting that the company is avoiding direct confrontation with leading brands in its home country through this move.

An upcoming Initial Public Offering (IPO) later this year will see Aiways go public, coinciding with their transition of global sales operations to Germany. This strategic move aims at strengthening their financial base and establishing a more significant presence in Europe.

Last year, Aiways had halted production due to some economic difficulties but plans are underway to restart manufacturing at their Shangrao factory. Additionally, they are developing a new entry-level crossover vehicle designed to attract higher volume sales due to its lower price point.

Looking forward, Aiways intends to expand into other international markets including the Middle East, UK, and USA. They have specific plans for right-hand drive vehicles for the UK market and aim to enter the US by the end of this decade despite challenges such as increased tariffs on imported Chinese EVs imposed by Biden's administration, which now stands at 100%.

Source: Autocar

Евгений Ушаков
Evgenii Ushakov
15 years driving