Porsche scales back 80% EV goal by 2030

Porsche is reevaluating its ambitious electric vehicle (EV) targets. Initially aiming for EVs to constitute 80% of its sales by 2030, the company is now less certain about reaching this goal. In a statement to Reuters, Porsche clarified that meeting this target depends on customer demand and the broader development of electromobility.

"The transition to electric cars is taking longer than we thought five years ago," Porsche stated. "Our product strategy is set up such that we could deliver over 80% of our vehicles as all electric in 2030 - dependent on customer demand and the development of electromobility."

Earlier this year, Porsche made a significant move by replacing its best-selling internal-combustion Macan with an electric version in Europe and other markets. In the U.S., the previous-generation gas-powered Macan will continue temporarily. This transition came at a time when the growth rate of EV sales slowed, although overall sales did not decrease. It also coincides with a tapering in sales of the Taycan, Porsche's first and only other EV.

Porsche is not alone in scaling back EV adoption targets. Audi, a sister brand, is considering closing the plant that builds the Q8 E-tron. Mercedes has revised its plan to phase out internal combustion by 2030. Ford and General Motors have also lowered their EV expectations.

Source: Electrek