Opel to Reintroduce GSe Sub-Brand for Dynamic Models

Unlike in the past when the label was the abbreviation of “Grand Sport Einspritzung” (Grand Sport Injection) as on the Commodore GS/E and the Monza GSE, it will have a new meaning going forward.

GSe - three letters with a very clear connotation for Opel customers: highly-equipped, sporty models. Today, with the German carmaker's plan to offer an electrified version of each model in its portfolio by 2024 and to be a fully electric brand in Europe by 2028, Opel is reviving and redefining GSe as a new range-topping sub-brand.

"In future, the label GSe will not only signify dynamic, fun to drive cars but also stand for 'Grand Sport electric', in full alignment with our ambitious plans to become a fully electric brand," said Opel CEO Florian Huettl.

In addition to athletic looks, future GSe customers can look forward to a chassis set-up to deliver a high level of driving fun and engagement. And like all Opel models, the GSe line-up will be "Autobahn proof" thanks to extensive testing on German motorways.

Opel has announced a new badge which will be prominent on future production models. This is not the first time we have seen this logo, as it was previewed in May 2021 when Opel unveiled their Manta GSe ElektroMOD. The difference now; however, is that it will be appearing as a standalone logo rather than just an LED graphic.

It's unclear which road-going model will be the first to get GSe treatment. It is expected that the Manta will return as an EV in crossover form in 2025. The Insignia's replacement has already been confirmed to drop the ICE. A spicy electric Astra is expected to enter production soon.

Source: Opel