"The Alexa technology will enable an even more natural dialogue between driver and vehicle, so drivers can stay focused on the road. This will bring the digital experience to an entirely new level," said Stephan Durach, vice president of Digital Products and Services at BMW.
In 2018, the first BMW voice assistant was released to help drivers with tasks such as Navigation and Climate Control (BMW Intelligent Personal Assistant). The new BMW voice assistant will work in cooperation with Alexa, providing customers the benefits of an intelligent assistant that is the vehicle and services expert, while Alexa provides the familiar experience many customers are already using today-such as the ability to control music, remotely manage their smart home, add items to a shopping list, or check the weather for the day. Customers can still choose to use either the BMW voice assistant and Alexa individually, or have both assistants work alongside each other.
The first vehicles with the new generation of BMW's voice assistant will launch within the next two years.
Amazon has achieved considerable success in the automotive sector. The company's products are already compatible with BMW, Jaguar, and Ford vehicles, among others. The Amazon Echo Auto, on the other hand, is a gadget that was designed specifically to be installed in older vehicles.
Volkswagen, meanwhile, introduced Amazon Alexa-powered interactive test drives of all-electric ID.4 SUVs.