The three-box sedan boasts a fresh take on traditional elements such as the kidney grille, twin headlights, and Hofmeister kink, and has short overhangs to maximize its wheelbase and create a more spacious cabin.
One unique aspect of the Dee is its "phygital" exterior, which blends physical and digital elements using E Ink technology to create a surface that can change its appearance. The car is also capable of expressing moods and facial expressions, and can even talk to people. When the driver arrives, their avatar can be projected onto the side windows as a welcoming gesture.
Inside, the Dee does away with conventional buttons and switches, opting instead for a BMW Mixed Reality Slider on the instrument panel with touch-sensitive sensors. This controls a massive head-up display (HUD) that spans the entire width of the windscreen, and offers five selectable modes for the driver to choose from.
2023 BMW i Vision Dee concept
The steering wheel also features touchpoints, or "phygital" elements, to control the content displayed on the HUD. The windows can be dimmed to "fade out reality" and enhance the car's immersive interior.
BMW plans to implement the advanced HUD on a production model in 2025, with the first EV based on the Neue Klasse platform arriving at the same time. The company's M division is reportedly working on a high-performance EV with quad motors, and the Neue Klasse architecture has been designed to eventually accommodate solid-state batteries.
The first Neue Klasse based cars will be produced at a new factory in Debrecent, Hungary, starting in 2025, with production at the Munich plant beginning in 2026. The Spartanburg, South Carolina, factory will also assemble at least six electric SUVs on the new platform by the end of the decade.
Source: BMW
