BMW is working on a brand new technological platform for the NEUE KLASSE, which takes inspiration from their innovative cars from the 1960s. This platform aims to establish new benchmarks for electric vehicles in terms of sustainability, design, and digitalisation. Additionally, the new head-up display is an exciting feature that stretches across the entire width of the windscreen. It provides a distinctive interaction and information surface for everyone inside the car.
According to Frank Weber, who is a Member of the Board for Development at BMW AG, the new BMW Panoramic Vision head-up display has several key benefits. Firstly, the windscreen essentially transforms into a single large display, which presents new possibilities for vehicle design. Secondly, the driver can choose which information to display in their own field of vision or share the content with all passengers. Moreover, the projection is revolutionary and the cockpit is more clearly structured, creating a fantastic new sense of space and driving experience. BMW is also taking its well-known slogan of "eyes on the road - hands on the wheel" to a whole new level with this new feature.
The BMW Panoramic Vision head-up display introduces a new projection technology that displays visible information across the entire width of the windscreen, which is a first for the industry. This means that all passengers can see the information with higher light intensity and contrast, which is projected onto a dark-coated area located at the lower edge of the windscreen. The result is an extremely clear and sharp image that is always visible across the entire width of the windscreen. Additionally, the display shows relevant driving information in the appropriate location at the appropriate time, ensuring that the driver has access to important information when they need it the most.
The BMW Panoramic Vision head-up display made its debut on the iVision Dee concept at the CES conference in 2023. BMW is planning to reveal more about the Neue Klasse platform at the upcoming IAA Mobility event in Munich. During the event, the company will showcase additional information about new control and information elements for iDrive, as well as provide more details about the platform itself.
The first two production cars based on the Neue Klasse platform will be an SUV and a mid-sized vehicle. These cars will be comparable in size to the X3 and 3 Series models, but they will only come as electric vehicles (EVs). Additional models will follow later and also be built on the Neue Klasse platform. Production is scheduled to begin in Hungary in 2025, followed by assembly in Munich in 2026 and Mexico in 2027. The plant in Spartanburg, South Carolina, will also produce multiple models based on these underpinnings by the end of the decade.