The collaboration between these two semiconductor giants will create a smarter in-vehicle experience by combining NVIDIA's AI and advanced driver-assistance systems (ADAS) technology with MediaTek's Dimensity Auto Platform. MediaTek launched Dimensity Auto in April, a new portfolio tailored for the future of intelligent, connected vehicles integrated with system-on-chip (SoC) technology.
The Dimensity Auto platform comprises three key components. Firstly, Dimensity Auto Cockpit, designed to provide a fast and efficient smart cockpit experience by leveraging MediaTek's expertise in smartphone and vehicle entertainment. Secondly, Dimensity Auto Connect, which offers a range of wireless communication technologies like 5G, WiFi, Bluetooth, GNSS navigation, and NTN satellite communications to keep vehicles connected. Lastly, Dimensity Auto Drive utilizes MediaTek's AI Processing Units (ADU) to enable partners to introduce intelligent assist and ADAS features to the market.
During a recent COMPUTEX press conference, MediaTek CEO Rick Tsai and NVIDIA CEO and founder Jensen Huang announced their commitment to delivering cutting-edge solutions for connected cars. As part of the partnership, MediaTek will integrate a new NVIDIA GPU chiplet with NVIDIA AI and graphics IP into its automotive SoCs.
Tsai expressed his confidence in the collaboration, stating that NVIDIA's expertise in AI and computing, combined with MediaTek's vision, will offer a comprehensive solution for the automotive industry, enabling the development of intelligent, always-connected vehicles.
Huang highlighted the advantages of combining MediaTek's SoC technology with NVIDIA's GPU and AI capabilities. He emphasized that this integration will result in new user experiences, improved safety, and innovative connected services across all vehicle segments, from luxury to entry-level.
Additionally, MediaTek's automotive SoCs will run on NVIDIA's DRIVE OS and DRIVE IX, specifically designed for autonomous vehicle operations. This new platform will feature a range of AI-powered cabin and cockpit functionalities enhanced with state-of-the-art graphics, safety measures, and security protocols.
NVIDIA's DRIVE platform is already being utilized by prominent automakers such as Volvo, Hyundai, Mercedes-Benz, Jaguar Land Rover, NIO, XPeng, and BYD, China's leading electric vehicle manufacturer.
In Q1 2023, NVIDIA recorded a record-breaking $296 million in automotive revenue, marking a 114% year-over-year increase. This surge in revenue reflects the growing demand from automakers to enhance the in-car experience through software innovation.
Source: Nvidia
