This transformation is part of JLR's ambitious $18.6 billion Reimagine strategy, which involves not only a new logo but also significant upgrades to manufacturing facilities in preparation for an electric future. JLR is committed to leading the way in electric vehicle innovation, with plans to introduce the next-gen ELR platform for electric SUVs by 2025. Jaguar will also launch a new JEA platform the same year, supporting three new EV models, including a high-powered four-door GT.
While the focus is currently on branding, JLR remains dedicated to honoring the 75 years of brand equity associated with Land Rover. On the Land Rover USA website, you'll find a small Land Rover logo at the bottom of the main page, with Defender, Discovery, and Range Rover listed as distinct brands. The SUVs will continue to display Land Rover badges, preserving the name as a mark of heritage for the company. JLR envisions itself as a House of Brands, delivering distinct British luxury motoring experiences.
Professor Gerry McGovern OBE, chief creative officer at JLR, explains, "Pivotal to our Reimagine strategy is the formation of the House of Brands, which is a natural evolution, with a purpose of elevating and amplifying the uniqueness of our characterful British marques. Our ultimate ambition is to build truly emotionally engaging experiences for our clients that, over time, will build long-term high equity for our brands and long-term sustainability for JLR."
Source: JLR
