In an interview with Australian magazine WhichCar at the local launch of the Polestar 3, Nahum Escobedo was refreshingly honest about some of today's car design trends. He believes that focusing on aerodynamics to the detriment of interesting design details to improve range is not the way to go.
When asked what annoys him in car designs, Escobedo replied: "The roundness of cars that are becoming almost potato-shaped, or like a Jelly Bean because that's perfect for aerodynamics. Obviously, we want to do something different."
Polestar 3
Another pet peeve is excessive ambient lighting: "There are so many lights everywhere that I feel like I'm in a mini-Vegas! So many buttons, so many lights: this is purple, this is green, this is orange." He went on to say automakers are overdoing it on the outside as well, referring to some cars as "Christmas lights on the street."
In the same interview, Escobedo mentioned that Polestar won't be putting massive badges on its cars because the goal is for the design to say it's a Polestar, not a " humongous label". In other words, the Geely-owned EV brand isn't interested in coming out with flashy designs just to let everyone know the make of the model.
Polestar has some interesting models on the agenda, most notably the 5 sleek four-door Gran Tourer due next year and the limited edition 6 Roadster due in 2026.
Source: WhichCar
