A BMW without controversial design? It may seem impossible these days, but according to Automobilwoche, that is exactly what BMW is aiming for. Frank Weber, member of the board of BMW AG, Development, told the German publication that BMW is considering an entry-level electric car. He added that BMW should definitely come up with an affordable, compact model that "can be" part of the Neue Klasse family.
The "Neue Klasse" is a series of new-generation electric models based on a dedicated electric platform. This is different from the way the brand is approaching the electric business now, with electric i models based on existing platforms and usually using existing bodies and interiors. The first production car of the " Neue Klasse" will be a 3-series-like car (possibly also an i3, but another one) in 2025, the second an SUV.
Other models will follow later, of course, including apparently a compact hatchback. Like the 'old' i3, of which BMW sold 250,000 between 2013 and 2022. This car is loved by many, but according to Weber, not everyone sees it as a "real" BMW. The new compact electric model is intended to be different: compact, but not "weird".
As Frank Weber himself points out, such an entry-level model is first and foremost a good way for the brand to attract and retain customers. After all, those who drive the entry-level "New Class" will, if all goes well, be more inclined to switch to a larger and more expensive model from the same brand.
Source: Automobilwoche
