Since 2021, Huawei has been working closely with partners and other automakers to get a bigger piece of China's fast-growing automotive market.
With partner brands Seres, BAIC Chery, Changan and JAC Motors working with Huawei, showrooms should have no problem filling up with models for sale and display. Walking around various shopping malls and busy shopping districts in China, consumers often see popular car showrooms for brands such as Nio, Xpeng, or Li, but usually these showrooms are not very large.
According to Chinese media reports, one of the main problems Huawei faces is choosing showrooms that are large enough to display its popular models and provide services. Since the purpose of the showrooms is not only to display the vehicles, but also to provide customer-related services, this problem will not be easy to overcome.
Huawei's best-selling vehicle, the Aito M7 manufactured by Seres, as well as Arcfox and Avatr branded vehicles, are already on sale in Huawei's flagship stores in China. As for the new HIMA stores, we can guess that the popular Luxeed S7 or the soon-to-be-released S9 may also find their way to the front window of these new stores.
Source: Carnewschina
