A long-hidden automotive prototype, the Peugeot 208 Cabriolet, has finally been unveiled in Sochaux, France. The reveal took place at the Musée De L’Aventure Peugeot.

The exhibition provides a rare glimpse into what could have been a continuation of Peugeot's popular convertible lineup, following the likes of the 206 CC and 207 CC.

The prototype, code-named A97, shares its foundational design with the three-door Peugeot 208 hatchback introduced in 2012 but features a distinctive rear end and a soft canvas top. The design includes cost-effective measures such as a simpler roof mechanism developed by Magna Steyr and increased interior space beneficial for passenger comfort. Notably, design elements like red leather upholstery and an integrated third brake light enhance both aesthetics and functionality.

Created without initial approval from PSA Group’s board, the project was driven by key figures including Jean-Pierre Ploué, Gilles Vidal, and Xavier Peugeot. However, organizational restructuring within PSA led to the abandonment of this ambitious €200 million project. Instead, resources were redirected to develop the DS3 Cabrio, which debuted in 2012 with significantly lower investment costs and featured a smaller canvas roof retained between fixed pillars.

The displayed vehicle at Musée De L’Aventure Peugeot will remain available for public viewing until September 22. This exhibit is part of a broader display that features various innovative Peugeot concepts drawn from different eras of automotive design which reflect on how brands evolve their technologies and styling over time to meet changing market demands.

Source: Carscoops

Евгений Ушаков
Evgenii Ushakov
15 years driving