Honda is typically very good at naming cars. Look at the Civic, Accord, Beat, Prelude, and Odyssey. These are all memorable names for cars that fit their own individual product. A good history does not guarantee good future results, and the brand's choice to sell a car called "e:Ny1" in Europe and China seemed confounding at the time. Honda has apparently noticed, because the name is reportedly already in line for replacement.
e:Ny1 may seem like a clever play on "Anyone," but it is actually a confusing combination of letters and numbers just meant to indicate an electric (e:N) car produced in partnership with one of Honda's Chinese partners.
Honda e:Ny1
According to a report from Autocar, the brand is dropping the e:N prefix on all of its Chinese-market EVs going forward because customers "just can't pronounce it." The new system would switch to a more straightforward naming convention of a single letter and a single number, making the e:Ny1 a simple Y1. Unfortunately for customers, this decision was made after the launch of a car called e:NS2.
The switch to the new naming and design language came too late for the new e:NS2 mid-size hatchback, which has just gone on sale in China at ¥159,800 (22,136 USD) – a price so cheap that Honda loses the equivalent of 7,000 USD per car, the source said.
The e:NS2, which could potentially follow the e:Ny1 to Europe, has a 68.8kWh battery pack for a CLTC range of 339 miles (545 km).
Source: Autocar
