Volkswagen announced plans to discontinue the GTX name, previously used for its high-performance electric vehicles, including models such as ID 4 and ID 5 SUVs. This change is part of a strategy to reintroduce its iconic GTI and R brands in the upcoming electric vehicle lineup. The shift marks a pivotal redirection since GTX's first deployment in 2021.
In an interview with Autocar, Volkswagen CEO Thomas Schäfer said, "GTX is the performance brand of the MEB [platform], but we'll work our way back to GTI and R in the next products going forward."
The relaunch of these sub-brands starts with the GTI, which previewed its concept last year. The new electric successor to the Golf GTi is expected to hit markets by early 2027. Historically associated with models like Polo and Golf, the GTI badge will denote 'hot' versions in Volkswagen's evolving EV lineup.
Regarding R models, Volkswagen plans to transition these vehicles to be fully electric by 2030. They traditionally symbolize four-wheel-drive performance capabilities within Volkswagen's range. An electric Golf version designated as MK9 under the R brand is anticipated around 2029.
VW ID. GTI Concept
On future prospects for existing GTX models and new branding strategies, Schäfer stated, "With the current products, this is what it is, but future products will go back to a clear portfolio." The move means Volkswagen is unlikely to launch any more GTX models, but there is no plan to rebadge any of the current cars.
Source: Autocar
