Volvo has always been known for safety, Scandinavian design, practicality, and understated style. The brand's 200 Series, produced from 1974 to 1993, gained a reputation for being indestructible and utilitarian. Some even called it the automotive equivalent of the Nokia 3310.
Rubinstein-Towler's concept pays homage to this iconic past while incorporating modern design elements. The designer has created both sedan and wagon variants of the 2026 Volvo 240.
Illustrations Jordan Rubinstein-Towler
The exterior design stays true to the original's proportions and upright stance. It features boxy headlights, a black-pillared greenhouse, and Volvo's signature 'Thor's Hammer' LED headlight graphics. The concept also includes streamlined alloy wheels, taut, clean surfacing, and subtle aerodynamic touches like slim bumper intakes and integrated side gills.
Inside, the concept balances nostalgia with innovation. The interior boasts a minimalist design with a slim, horizontally-arranged digital cockpit. It also includes tactile physical controls and a four-spoke steering wheel, calling back to the 200 Series. The fabric-upholstered seats add a Scandinavian vibe to the cabin.
Illustrations Jordan Rubinstein-Towler
The concept appears to be an electric vehicle, judging by its fully sealed grille and the absence of exhaust pipes. If produced, it might use the SPA2 platform shared with the Volvo EX90 SUV. This could mean a 111-kWh battery pack and dual electric motors producing 510 horsepower.
In the market, such a vehicle could potentially replace Volvo's S60 and V60 models in the midsize segment. Its unique character could set it apart from competitors like BMW's upcoming Neue Klasse.
Volvo's actual plans include the debut of the ES90, a battery-electric flagship sedan, expected in March 2025. While Rubinstein-Towler's concept will likely remain a digital fantasy, it offers a thought-provoking reimagination of Volvo's iconic design with modern technology.
Source: Carscoops
