A few days after Ferrari Purosangue debuted in mid-September, commercial and marketing manager Enrico Galliera said the order books might have to close temporarily. And that's exactly what happened: Mr. Galliera told Australian magazine Drive that the company has stopped taking requests due to a large backlog of orders:
"It's no secret that we stopped taking orders. We had such an interest without delivering one single car. We made a decision that we thought was consistent with the positioning of Ferrari and the model."
Ferrari Purosangue
An automaker from Maranello said it wants to keep the Purosangue exclusive even before unveiling it. Ferrari has capped production of its first SUV to 20 per cent of its overall output, meaning that just one in five Ferraris sold will be a Purosangue.
Priority for the first production run was given to existing Ferrari customers, with those missing out now facing a wait time of at least two years. Production is programmed to commence before the end of the year with first deliveries slated for 2023.
Ferrari Purosangue
The 2023 Ferrari Purosangue is powered a 6.5-litre naturally-aspirated V12, paired to an eight-speed dual-clutch automatic transmission and all-wheel drive. The engine is capable of 715 hp (725 PS) and 716 Nm (528 lb-ft), for a top speed of 310 km/h and a claimed sprint from 0-100 km/h in 3.3 seconds.
Purosangue pricing in the UK starts at £313,120, which is higher than most of its competitors. This is almost double the asking price of a Lamborghini Urus. In Australia, the four-door Ferrari retails for 728,000 AUD. While we don't yet know how much the US-spec model will cost, it's thought to start at $400,000.
Source: Drive
