During the celebrations for Toyota’s 60th anniversary in Thailand, the automaker showcased a mysterious pickup. The IMV 0 concept, focused on affordability and modularity, previews a global production model that is “over a year away” according to Toyota’s president.

The concept's IMV 0 name is most likely a reference to Toyota's IMV (Innovative International Multi-purpose Vehicle) ladder-frame architecture that was introduced back in 2004. This platform underpins several production vehicles including the Hilux pickup, the Fortuner SUV, and the Innova MPV, so an improved version could be used for this new model.

Toyota IMV 0 concept Toyota IMV 0 concept

The exterior design of the IMV 0 has some similarities with the Urban Cruiser EV concept - especially at the front. There is a lot of unpainted plastic on the modern-styled bumper and upper trim which encloses the LED headlights and the grille. Other highlights include the bulged fenders, the handles on the bonnet, the numerous mounting points, the modular roof rails, and the black trim around the doors contrasting with the white bodywork.

At the back, the rear bed is very long compared to the single-cab body, looking ready to host any kind of attachment and featuring integrated steps. It's safe to say that Toyota could offer multiple variations of the pickup truck that would fit the needs of any professional. The blacked-out windows are likely due to the fact that this is only a prototype, but it doesn't look too different from production. This can be inferred from features such as small-diameter alloy wheels and conventional mirrors which suggest that it was made with budget in mind.

Toyota IMV 0 concept Toyota IMV 0 concept

Speaking about the IMV 0, Akio Toyoda said: "I truly believe this is a product that can enhance the quality of life for many people and provide new economic opportunities". He described the upcoming pickup as an "innovative" product that is "designed to support economic growth and mobility for all". He also revealed that the design team behind the concept "spent many months in the field, observing the lifestyles and needs of potential owners" in order to come up with this result.

Toyota IMV 0 concept Toyota IMV 0 concept

The company didn't reveal the powertrain type of the IMV 0 but the intakes at the front and Akio Toyoda's comments suggest it is not an EV. We will learn more about the upcoming production version of the Toyota IMV 0 in the near future, as a possible 2024 market launch means development is well underway.

Source: Toyota

Tags: pickup Toyota
Евгений Ушаков
Evgenii Ushakov
15 years driving