The sub-brand, which currently has limited details available, will be headquartered in Anhui and aims to rival competitors such as BYD and Nio. The Tavascan will be the first new model under this sub-brand and will not be badged as a Cupra. Instead, VW plans to reserve the Cupra brand for other markets due to the high costs of establishing a completely new brand in China.
Despite Cupra's impressive vehicles, VW faces the challenge of establishing its new brand in a competitive Chinese market. The Jetta sub-brand launched in 2019 has failed to become a significant player in the market, despite selling 178,100 vehicles in 2021, accounting for only 0.85% of China's new car market.
Cupra Tavascan
The Cupra Tavascan, a sibling to the VW ID.5, has a sharp and purposeful design built on VW's MEB platform. It will be offered with two powertrain options, and both models have a 77 kWh battery pack. The entry-level model has a rear-mounted electric motor, producing 282 hp and 545 Nm (402 lb-ft) of torque, while the flagship model has two electric motors, producing a combined 335 hp and 679 Nm (501 lb-ft) of torque.
Source: Automobilwoche
