Chrysler buried the Airflow. Working on new, more "modern" concept

Chrysler Airflow, once envisioned as the brand's first electric vehicle (EV), has met its demise. Despite several iterations that hinted at a production-ready model, the Airflow will not be making its way to the market. Instead, Chrysler is set to introduce a new large crossover, which is expected to debut as early as 2025.

This decision to scrap the Airflow came directly from Chrysler CEO Chris Feuell, who sought a vehicle with a fresh and contemporary design that would make a bold statement. Feuell's determination to chart a new course for the company has led to a complete shift in direction. 

Ralph Gilles, Stellantis' chief design officer, praised the Airflow as "a great exercise to signal again the type of vehicle Chrysler might want to do." Although the Airflow, built on the RU platform shared with the Chrysler Pacifica, garnered positive feedback, Gilles expressed great enthusiasm for the new crossover, stating that it has surpassed all expectations. The Stellantis design team is excited about this upcoming vehicle.

The forthcoming crossover is expected to retain some of the Airflow's design elements while incorporating a more contemporary aesthetic and technologically advanced features. Leveraging Stellantis' existing EV technology, the crossover will offer fast-charging capabilities with 400 and 800-volt systems, as well as various range options. 

As Chrysler enters 2023 with only two models in its lineup, namely the Chrysler Pacifica and the outgoing Chrysler 300, the latter set to conclude its run in 2024, the Pacifica will carry the brand until the arrival of the new large EV crossover. Rumors also suggest that Chrysler has plans for an electric successor to the 300, although limited information has been shared thus far, primarily with dealers.

Initially announced in 2021 and unveiled at CES in 2022, the Chrysler Airflow concept appeared to be on the verge of production. Its presence at the New York Auto Show, featuring an updated look and the special Airflow Graphite concept, further reinforced this perception.

Chrysler's strategic shift away from the Airflow concept demonstrates its commitment to adapt to evolving market demands and embrace a future driven by cutting-edge technology. 

Source: MotorTrend