Mazda's MX-30 EV had a rather short-lived stint in the American automotive landscape. The company struggled to find a receptive market for the electric crossover, and the sales numbers speak for themselves. Last month, Mazda only managed to sell a meager total of 16 MX-30 EVs in the entire country. These dismal sales figures contributed to a year-to-date total of merely 66 units. Even in 2022, the MX-30 EV fared no better, with a paltry 324 units sold throughout the year.
One of the contributing factors to the poor sales performance of the MX-30 EV is the significant tradeoff it offers. The starting price of $34,110 (before a $1,275 destination charge) may appear reasonable, but the crossover comes equipped with a small 35.5 kWh lithium-ion battery pack. This limited battery capacity results in an EPA-estimated range of just 100 miles (161 km) on a single charge.
In comparison, the Chevrolet Bolt, priced at $26,500, boasts an impressive EPA-estimated range of 259 miles (417 km) on a single charge. Furthermore, the Bolt qualifies for a substantial $7,500 tax credit, making it a more appealing choice compared to the Mazda MX-30 EV.
2021 Mazda MX-30
Apart from the disappointing range and price, the MX-30 EV falls short in the performance department as well. Its electric motor produces a modest 143 horsepower (107 kW / 145 PS) and 200 lb-ft (271 Nm) of torque. While this may be sufficient for daily commuting, it lacks the punch and thrill of more powerful electric vehicles available in the market today.
Despite its lackluster performance and range, the Mazda MX-30 EV does have some redeeming qualities. Its distinctive design and cork accents pay homage to Mazda's rich heritage as a former cork manufacturer. The use of cork in the interior adds a touch of uniqueness and environmentally-friendly appeal to the crossover.
In terms of features, the MX-30 comes well-equipped with heated front seats, a moonroof, an 8.8-inch infotainment system, and Mazda Radar Cruise Control with Stop and Go. These features provide a comfortable and modern driving experience for passengers.
While the MX-30 EV will soon be a thing of the past, some 2023 models are still available on dealer lots. A quick search reveals at least 15 vehicles in stock.
While the MX-30 EV may not have made a lasting impact in the American market, its retirement opens the door for Mazda's new electrified models. The CX-50 Hybrid and CX-90 PHEV promise to deliver a more compelling electric driving experience, striking a balance between environmental consciousness and driving pleasure.
Source: Carscoops
