In a record-breaking year that saw deliveries rise by 3.3 per cent to 13,663 units, hybrids accounted for 44 percent of deliveries, while pure combustion engine vehicles made up 56 percent of sales. By 2023, Ferrari had four plug-in hybrid and six internal combustion road-going models in its expanding portfolio, as well as the track-only 296 GT3. The latter abandoned the hybrid configuration of the road-legal 296 GTB/GTS in favour of an ICE-only configuration.
Compared to 2022, the hybrid take-up rate doubled, driven by demand for the 296 and SF90 models. This trend could continue in the coming years, especially considering the expected hybrid configuration for the Purosangue. For the time being, the SUV is sold exclusively with a naturally aspirated V12. Production of the high-riding Prancing Horse increased in the second half of 2023, making the SUV the driving force behind sales growth. However, Ferrari has made it clear that it will limit annual sales of the 'Thoroughbred' to 20 percent of the company's total volume.
The Italian exotic marque ended production of the F8 models in 2023, when deliveries of the Roma Spider began in the final quarter. Ferrari also delivered some of the last Portofino M cars ahead of the model's imminent retirement. Looking ahead to 2024, three product launches have been confirmed, possibly successors to the LaFerrari and 812 Superfast, along with a third mystery car.
After a series of hybrids, the next natural step is an all-electric vehicle to be launched in the fourth quarter of 2025. The EV will be assembled in a new "e-building" at home in Maranello, which will be inaugurated later this year. By the end of the decade, pure electric cars are expected to account for 40 percent of the company's annual sales, with another 40 percent being hybrids, leaving just 20 percent for ICE cars.
Source: Ferrari
